The core value of the Internet
The internet has brought about a transformation of society that goes far beyond simply using a computer to conveniently obtain information. With
internet connectivity, anyone, anywhere in the world, can send and receive information. What is the core value of the internet? Put simply: Fairness.
With
the internet, gaps in access to information and knowledge can be narrowed dramatically. For consumers, this means the ability to easily choose from a
multitude of options the products and services that best fit their needs. For business owners, it means instantly being able to expand their market to
all parts of Japan — and the world — at low cost, seizing business opportunities that would otherwise be inconceivable.
This characteristic
of the internet is not only making our lives more convenient, it is accelerating innovation in all industries and substantially transforming the very
structure of society itself.
A company that empowers both people and society
At Rakuten, we have dedicated ourselves to realizing our core value of "empowerment" , of people and society, since founding in 1997. We believe
passionately in the potential of the internet, and we have challenged ourselves to pursue innovations that tackle a wide range of social issues.
Through
these innovations, we aim to make it easier and more convenient for consumers and businesses everywhere to take advantage of the opportunities offered
by the fair and accessible qualities of the internet. Empowerment is the word we use to express this commitment.
Since founding, the Rakuten
Group has embraced this challenge and has worked alongside our many customers, business partners and stakeholders to achieve sustainable growth
together. We will continue to work to contribute to the realization of a sustainable society by empowering people and society through innovation.
